Casa Azul Announces New CEO and Launch of Playa Pack

Appointment of New CEO: Casa Azul, known for its award-winning Organic Tequila and Tequila Soda products, is excited to announce Dennis Carr as its new Chief Executive Officer. Carr, with an impressive 33-year tenure in the alcoholic beverage industry, brings invaluable experience and a history of success in building businesses and iconic brands. His appointment is seen as a significant milestone for Casa Azul's growing brand.

Dennis Carr's Background: Carr's extensive experience includes leadership roles such as CEO, President, and Vice President at prominent companies like E&J Gallo, Hotaling & Co., C. Mondavi & Family, and Boston Beer Co. His international and domestic insights have established him as a visionary leader in the field.

Launch of Playa Pack: In his first initiative as CEO, Carr is set to introduce the Playa Pack, a new assortment of tequila sodas, featuring exciting new flavors like Pineapple Coconut, Spicy Margarita, alongside the classic Lime and Grapefruit varieties. These products embody Casa Azul's commitment to innovation, offering 0-1 g carbs, 100 calories per can, and 5% alcohol, crafted with real Tequila from Jalisco, Mexico.

Casa Azul's Commitment to Excellence: Lance Collins, Casa Azul's Founder and Chairman, expressed enthusiasm for Carr's leadership and strategic mindset, aligning perfectly with Casa Azul's dedication to excellence. Carr's track record for fostering innovation and growth is anticipated to further elevate the brand and redefine the tequila landscape.

About Casa Azul: Founded by serial entrepreneurs passionate about creating better-for-you products, Casa Azul disrupts the Tequila and RTD markets with high-quality, authentic, and flavor-forward ingredients. Casa Azul's product line includes Organic Tequila, celebrated for its vibrant agave character, and Tequila Soda, known for its light, refreshing taste and convenience.

Product Availability: Casa Azul Tequila Soda, including the new Playa Pack flavors, is available at retailers nationwide and online. Casa Azul Organic Tequila, launched across several major markets, is distributed by RNDC, featuring Blanco, Reposado, and Añejo expressions. The brand is also partnered with notable personalities such as Eiza González, Travis Kelce, Michelle Wie West, and Brooks Koepka, reflecting its modern influence and the global popularity of tequila.